Weighing up the options between Shopify and other competitors?
Here’s our quick overview of Shopify for 2023.
Shopify eCommerce – A Market-Leading Platform for Growth
Shopify is widely regarded as the current World leader for eCommerce…
Why? – well here are some of the key features of Shopify.
Shopify Features – Key Product Features
Online Store
Build a market leading eCommerce Store and sell your products online. A fully brandable and customisable Storefront and Shopping Cart experience, with in-built Store Management, Marketing & SEO.

Read more on Shopify’s Online Stores.
Point of Sale
One of the strongest Shopify features is the bespoke suite of Point of Sale (POS) devices which Shopify offers.
Sell your product in your physical store locations, with the Shopify Point of Sale hardware. Use at Retail Locations, Pop-Up Stores, and more…

Read more about Shopify’s Point of Sale hardware products.
Buy Button
Turn your existing website or blog into a shop with the Shopify Buy Button. Add embedded products and start to monetise your website.
Read more about Shopify’s Buy Button.
Checkout
Delight your customers with a seamless checkout experience. The Spotify Checkout process is fast, smooth, and optimised for conversion and customer experience. Capture every sales opportunity and convert it.
Read more about the Shopify Checkout experience.
Sales Channels
Expand your reach and boost your sales by connecting with customers via the various Sales Channels offered by Shopify. Benefit from seamless integrations with Instagram, Facebook Shops, Amazon, and eBay.
Having such great access to different sales channels is possibly one of the best Shopify features available.

Read more about Shopify Sales Channels.
Custom Storefront Tools
Stand out from the crowd and build your store how you want it. Use the Shopify Custom Storefront Tools to create unique ways to delight your customers, build loyalty and increase sales.

Read more about Shopify’s Custom Storefront Tools.
#1 For Ecommerce Sites
Shopify is #1 for building eCommerce Sites around the World
What do Gym Shark, Lindt Chocolate, Kylie Cosmetics, Hasbro, Red Bull and Heinz all have in common?
They all use Shopify to power their eCommerce web stores!

When the biggest names in Global eCommerce are all using the same platform, it’s time to sit up and pay attention…
Going BIG with your eCommerce ambitions?
Why you should consider Shopify Plus in 2023…
Shopify Plus is Shopify’s Enterprise-level eCommerce platform. It’s not just a web store builder with a nice interface and front end design for your customers. It’s a full, end-to-end integrated eCommerce user experience which is best in market, and grows with your business needs.

2020 saw huge growth in the eCommerce sector as consumers were forced to stay at home for unprecedented periods of time. 2021 and 2022 were similar, and now 2023 looks to pick up and build upon that same trend, as we see continued growth across eCommerce.
The change is already here, and if you have big plans to scale a very serious online store going into 2023, Shopify Plus might well be the right platform for you.
Key Shopify Statistics
2,100,000
- 2.1 Million Active Users on Shopify
1,000,000
- 1 Million+ businesses are powered by Shopify
155
- $155B+ sold on Shopify to date
5
- 5 Product plans, plus a free 2 week trial of Shopify

World Leading Customer Experience, Performance & Security
Join a family of over 400,000 eCommerce store owners and businesses who trust Shopify with their business
As of 2020, Shopify boasted an impressive 400,000+ Merchants – that’s businesses and independents with an eCommerce store powered by it’s platform.
Those 400,000 stores are actually supported by a user base of over 1M active users – people who now log into Shopify to manage and grow their online shops!

Between 2016 and 2019, $319 billion dollars worth of eCommerce sales were made through Shopify’s platform. That’s a big number, and the revenue generated by partners and users of the Shopify platform continues to grow year on year.
Shopify Benefits – Make the most of the Shopify features
Build on top of a fantastic platform, and create your dream online store…
Online Store
- World-Class Online Store Building Tools
Point of Sale (POS)
- Market-Leading Point of Sale (POS) Equipment
Email Marketing
- In-built Email Marketing Tools

Payments & Shipping
- Easy Payments, Inventory Management & Shipping

The list of Shopify benefits is ever growing as the Shopify team continue to innovate and develop the platform. With such a great product and huge customer base, it’s no wonder that Shopify is number 1 for building ecommerce websites.
Shopify Pricing Plans
When it comes to cost and pricing plans, Shopify offers 3 great plans, or you can start with a Free 2 Week Trial.
Shopify offers 3 main product plans which cater to most user’s needs – namely the Basic Shopify, Standard, and Advanced.
In addition, there is the enterprise level “Shopify Plus” and the app / widget based “Shopify Lite” which is focussed on social sales through Facebook.

- Don’t know where to start? – Why not start with a 14 Day Free Trial (No Credit Card necessary), and then pick a plan later.
- Looking to go big and grow at an Enterprise level? – The Shopify Plus option might be best for you!
- Or just want something very light touch to use with your customers across Facebook and Messenger – try Shopify Lite!
Going up through the pricing plans, it becomes clear that what you pay for is access to more Shopify features, or access for more members of your team.
For example – with the Advanced Shopify plan you can add more physical store locations and staff accounts to your Shopify plan, whilst also accessing Shopify features such as advanced sales reporting.
Here’s a more detailed run down of those 3 main pricing plans, the free 2 week trial, and then the additional Shopify Plus and Shopify Lite options…
Basic Shopify – $29USD Per Month
Shopify Features included in the Basic Shopify plan:
- Online Store
- Unlimited Products
- 2 Staff Accounts
- 24/7 Support
- Up To 4 Locations
- Up To 64% Shipping Discount
- +More…
- Sign Up Now
Shopify (Standard) – $79USD Per Month
Shopify Features included in the Standard Shopify plan:
- Online Store
- Unlimited Products
- 5 Staff Accounts
- 24/7 Support
- Up To 5 Locations
- Up To 72% Shipping Discount
- +More…
- Sign Up Now
Advanced Shopify – $299USD Per Month
Shopify Benefits included in the Advanced Shopify plan:
- Online Store
- Unlimited Products
- 15 Staff Accounts
- 24/7 Support
- Up To 8 Locations
- Up To 74% Shipping Discount
- +More…
- Sign Up Now
Free Trial – $FREE (14 Day Free Trial)
Shopify Features included in the Shopify Free Trial:
- Online Store
- Unlimited Products
- Staff Accounts
- 24/7 Support
- Multiple Locations
- Shipping Discounts
- +More…
- Start a Free Trial
Shopify Plus – $ENQUIRE (Per Month)
Shopify Benefits included in the Shopify Plus plan:
- Enterprise-grade solutions for high volume merchants, and large businesses.
- +Additional Staff Accounts
- +Additional Locations
- +Preferable Shipping & Payment Rates, +More…
- Enquire Today
Shopify Lite – $9USD Per Month
Shopify Features included in the Shopify Lite plan:
- Sell direct on Facebook
- Chat with your customers on Facebook Messenger
- Add products to any website or blog
- Accept credit card payments
- All for only $9 USD per month
- Sign Up Now
Whichever option you chose, you can’t go far wrong!
As with most things though – it’s often best to just jump in and try the product out for yourself.

Further Reading
Still looking for more information on Shopify Features and Benefits? Why not try our post on Oberlo & Shopify for an overview of how Shopify can be used to great effect as a Dropshipping platform.
If you’re a Freelancer or a Home Working Entrepreneur looking for ways to launch an eCommerce site as an additional revenue stream, then we also have this great post on: Review: What is Shopify and how to grow your online store from home using Shopify